Mass Media

"Mass Media" is defined as "methods used to reach large audiences," with television and radio broadcasting top-of-mind. However, as technology has evolved, consumer attention is stretched far and wide, making it more and more difficult for radio and television providers to sustain audiences for consistent, extended periods of time.

With the Moblico Platform, Mass Media providers have the ability to enhance their audience experience, as well as increase the value of advertiser and sponsor relationships. By integrating all aspects of mobile into Mass Media, providers extend their reach and engage audiences beyond the airwaves, delivering what listeners and viewers want in the ways they prefer.

How the Moblico Platform Puts Smartphone Apps To Work for Radio Providers  

Live Streaming Audio
     • Configurable on-air/off-air option
Interactive Listener Experience
     • Call & instant message the show
     • Text the host
Audience Engagement Tools
     • Unlimited contact database
     • Get to know who your audience is with profiles
     • Ability to create sub-groups for more personalized communication
     • Create and schedule direct messages and alerts
On-Demand Podcasts
     • Unlimited audio content
Daily Schedule
     • Integrated web-based content
     • Configurable and easily updated
Instant Alerts
     • Text and push notifications
Added-Value Revenue Stream
     • Deal of the show
     • Interactive coupons and offers
     • Click-to-call banners & click-to-web banners
Comprehensive Analytics
     • Ability to track audience behavior in real-time
     • Provides tangible reports to sponsors and advertisers, illustrating investment value

Learn how 810 WHB is using Moblico's development services to bring media to its masses!