For Rascal Flatts' summer tour, we wanted a mobile way to engage the fans with a fun game during the show, but also wanted to encourage participation in a relationship with our brand in an on-going way after the tour date is long past. Moblico's development of our Scavenger Hunt game was the perfect solution for this.
Amanda Cates, Director for Spalding Entertainment/Rascal Flatts
Rascal Flatts leveraged mobile registration and QR scanning during their summer tour to interact with fans. The mobile solution created an innovative way to build their mobile data base while engaging consumers in the Fan Zone.
Developed on iPhone, Android, Mobile Web, Text
Over 3,000 fan participants
Over 80% opt-in rate to text and email
Nominated for Eventful’s “Best Tour of the Year” Award
Key Contact, Content and Feature Management Tools Used in This Solution