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How Touring Bands Go Mobile - Rascal Flatts

For Rascal Flatts' summer tour, we wanted a mobile way to engage the fans with a fun game during the show, but also wanted to encourage participation in a relationship with our brand in an on-going way after the tour date is long past. Moblico's development of our Scavenger Hunt game was the perfect solution for this.
Amanda Cates, Director for Spalding Entertainment/Rascal Flatts

Solution:

Rascal Flatts leveraged mobile registration and QR scanning during their summer tour to interact with fans. The mobile solution created an innovative way to build their mobile data base while engaging consumers in the Fan Zone.

Results:

  • Developed on iPhone, Android, Mobile Web, Text
  • Over 3,000 fan participants
  • Over 80% opt-in rate to text and email
  • Nominated for Eventful’s “Best Tour of the Year” Award

Rascal Flatts mobile website

Left View Screenshots Right
Download from iTunes
Left View Screenshots Right
Download from Market

Key Contact, Content and Feature Management Tools Used in This Solution

Rascal Flatts on Moblico.net

Key mobile features used in this app:

  Mobile Messaging  Mobile Advertising Deals and coupons Events QR Code scanner Mapping and geolocation

  

Case Studies