Regional marketing efforts play a large role in helping to boost brand awareness. The returns we experienced as a result of the Hi Striker game far exceeded out expectations.
Jerry Nevins, CPCU of State Farm Insurance
State Farm created brand awareness, lead generation and increased the value of a sponsorship by integrating a mobile interactive gaming solution. The solution drove lead generation while providing a mobile competition on the jumbotron.
State Farm stood out over other sponsors as a result of the interactive and integrated event
Captured 5,000 active and engaged participants within 30 seconds, providing immediate ROI
Drove a 5% increase in fan participation from marketing efforts in the previous year
Fans expressed continued enthusiasm about the promotion, boosting State Farm brand awareness
Created a new mobile channel for lead generation
Key Contact, Content and Feature Management Tools Used in This Solution