Solution:

State Farm created brand awareness, lead generation and increased the value of a sponsorship by integrating a mobile interactive gaming solution. The solution drove lead generation while providing a mobile competition on the jumbotron.

Results:

• State Farm stood out over other sponsors as a result of the interactive and integrated event
• Captured 5,000 active and engaged participants within 30 seconds, providing immediate ROI
• Drove a 5% increase in fan participation from marketing efforts in the previous year
• Fans expressed continued enthusiasm about the promotion, boosting State Farm brand awareness
• Created a new mobile channel for lead generation