Mobile technology really brings consumer awareness to Legends Outlets Kansas City. Great instant deals, brand awareness and location information.
Amy Kraft, Regional Marketing Director at the Legends Outlets
Solution:
The Legends mobile solution supports shoppers on the go with quick mobile access to their gift card and an improved shopping experience. Get mobile property directories, mapping, special deals, and up to the minute balances and transaction history.
Results:
Developed on Android and iPhone applications
803 unique downloads in 4 months time
Over 40% opt-in rates for text and email
Over 12,000 deals distributed
32 deals, over 16,000 distributed, over 700 redeemed 4.5% redemption rate
23% click-thru-rate
Key Contact, Content and Feature Management Tools Used in This Solution