Townsend's mission has always been to provide interactive publishing tools that goes beyond traditional print. Thanks to Moblico's unique business solutions, we have taken our already comprehensive use of the mobile channel to the next level, providing increased value to both our readers and our advertisers.
Bill Gaier, Vice President of Development at Townsend Communications
MyMajors enhances the interactivity of print publication with a mobile solution that includes 2d barcode scanning and image recognition.
Developed on iPhone, Android and Mobile Web
Colleges increased visibility to targeted prospects
Real-time reporting based on usage and profile
Advertisers increased average ad spend
Over 16,800 student registered
Over 45% opt-in rate text and email
Recognized in third place by "Best App Ever Awards" for High School Application
Key Contact, Content and Feature Management Tools Used in This Solution