Developer Login Forgot your password?

How Magazines Go Mobile - MyMajors

Townsend's mission has always been to provide interactive publishing tools that goes beyond traditional print. Thanks to Moblico's unique business solutions, we have taken our already comprehensive use of the mobile channel to the next level, providing increased value to both our readers and our advertisers.
Bill Gaier, Vice President of Development at Townsend Communications

Solution:

MyMajors enhances the interactivity of print publication with a mobile solution that includes 2d barcode scanning and image recognition.

Results:

  • Developed on iPhone, Android and Mobile Web
  • Colleges increased visibility to targeted prospects
  • Real-time reporting based on usage and profile
  • Advertisers increased average ad spend
  • Over 16,800 student registered
  • Over 45% opt-in rate text and email
  • Recognized in third place by "Best App Ever Awards" for High School Application
Left View Screenshots Right
Download from iTunes
Left View Screenshots Right
Download from Market

Key Contact, Content and Feature Management Tools Used in This Solution

MyMajors on Moblico.net

Key mobile features used in this app:

     Mobile Advertising Mobile Content Social Media Deals and coupons Mapping and Geolocation QR Code Scanner Image Recognition

Case Studies