How Grocers Go Mobile

How Grocers Go Mobile - Hen House

The Moblico team are great thinkers about the mobile world but even better they are great at relating that to the real world. They have helped us find a way to help our customers use technology to improve their experience…can’t find that everywhere!

Matt Jonas, Balls Foods

Solution:

Local Henhouse Grocer wanted to offer a unique mobile solution that would drive in-store traffic and sales, while building a mobile database. Mobile text messages are delieverd to customers, for exclusive deals and discounts. Offers are delivered to mobile customers twice weekly to tap into consumer buying habits.

Results:

15 mobile promotions ran between January 19th and March 6th
5,460 total opt-ins
Total units sold 18,876
Total Text and Save offers sold averaging 1,251 per promotions
Average redemption rate based on total messages sent is 7.78%
Redemption rate reached up to 19.7

Key Contact, Content and Feature Management Tools Used in This Solution

Legends on Moblico.net

Key mobile features used in this project: