How Conferences Go Mobile - UMB Bank

We were thrilled to be able to utilize mobile communications to help us directly engage with our team members. We had conducted a survey at the end of the conference that showed more than half were pleased to have this service in place.

Vanessa Vaughs, Community Relations Manager of UMB Bank

Solution:

By leveraging mobile, UMB created an inclusive and personal experience for employees attending the bank’s Annual Sales Meeting. The solution provides a channel for sales to directly interact with presenters, organizers and senior executives.

Results:

  • Over 400 people participated in the event
  • 8 company-wide messages, from program changes to company news were broadcast
  • Participation and positive interaction produced a total of 3,079 messages received

UMB Bank partners with Moblico for texting services

Key Contact, Content and Feature Management Tools Used in This Solution

UMB Bank on Moblico.net

Key mobile features used in this app:

Contact Database Management  Reporting and Analytics Mobile Messaging Mobile Advertising