We were thrilled to be able to utilize mobile communications to help us directly engage with our team members. We had conducted a survey at the end of the conference that showed more than half were pleased to have this service in place.
Vanessa Vaughs, Community Relations Manager of UMB Bank
Solution:
By leveraging mobile, UMB created an inclusive and personal experience for employees attending the bank’s Annual Sales Meeting. The solution provides a channel for sales to directly interact with presenters, organizers and senior executives.
Results:
Over 400 people participated in the event
8 company-wide messages, from program changes to company news were broadcast
Participation and positive interaction produced a total of 3,079 messages received
Key Contact, Content and Feature Management Tools Used in This Solution